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The New Art Manifesto
In 1839 Louis Daguerre wrote to a friend describing a breakthrough he’d made : “I have captured light and arrested its flight. The sun itself shall draw my pictures.”
Two centuries ago this would have sounded like delusions of a false messiah, convinced they’d been granted powers of deity. Yet, when Daguerre revealed his invention to the world - an early form of photography - serious comparisons to prometheus would suddenly be unavoidable.
French writer Nadar would recall the initial reception:
“This new discovery was so brilliant, so utterly unforeseen, so far beyond anything imaginable, it destabilized all that was known and believed.”
There were few reference points to process the advent of artist-less art; no horse-less carriages or operator-less elevators. No musician-less music (recorded sound) or messenger-less messages (telegraphy & telephone.) It was a moment so strange, so abstract, so without analogy or comparison as to be unimaginable to anyone born this century - utterly impossible to comprehend.
Almost two centuries later something new and "far beyond anything imaginable" has again emerged. Something brilliant and unforeseen, something that is destabilizing all that we knew and believed: AI image generation.
The awe we feel when a figment of imagination manifests on screen, is the same awe our great-great grandparents felt when a moment in time and space, materialized on a metal plate. The same disorienting wonder a magician elicits when breaking the rules of reality you thought you knew, only without the sobering realization it was an illusion.
We're there again. Enamoured again. Fascinated, excited and scared again - of a new power, from a new prometheus - given to us: mere mortals.
Some artists - who earned their monopoly on magic - suddenly feel scared and angry and vulnerable. Others embrace these new tools, to break once unbreakable rules, to produce art once impossible to create.
Unlike then, we have the benefit of hindsight. We have run this simulation before. History doesn’t repeat, but it rhymes, because human psychology stays the same. It is different this time - because technology is a change agent - but it’s also similar.
It is within the familiar rhythms of history and human behaviour that we hope to better understand this moment and the future.
Welcome to Newart.